The College Marketing classes from both East and West recently visited the Simon Properties owned Smithaven Mall.
Simon Property Group Director of Marketing, Ann Schultz and Mall Manager, Matt Boals shared their experiences, provided stories about marketing strategies used in industry and showed students how to adapt to a changing environment. Students saw marketing, branding, and tenant relations first hand along with being given an in depth tour (as well as a sneak peek at a new department store!).
