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Smithtown Central School District
Smithtown Central
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Marketing 101 For High School Students

November 14, 2022

The College Marketing classes from both East and West recently visited the Simon Properties owned Smithaven Mall.  
Simon Property Group Director of Marketing, Ann Schultz and Mall Manager, Matt Boals shared their experiences, provided stories about marketing strategies used in industry and showed students how to adapt to a changing environment. Students saw marketing, branding, and tenant relations first hand along with being given an in depth tour (as well as a sneak peek at a new department store!).

High School students listening to presentation in mall

High School students listening to presentation in mall