HS West College Marketing Classes Produce Shoebox-Sized Storefronts

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College marketing students at High School West put their teachings into practice by designing shoebox-sized storefronts of their favorite businesses.

Students in Denise Massimo and Cynthia Wood’s classes participated in the project while applying recent lessons in trademark and logo usage, effective color and texturing, and the ability to elicit emotion from consumers.

In Massimo’s ninth-period class, Julia Reuter’s display for Chanel won a student vote.

Her shoebox storefront design included the slogan “fashion changes, style endures” and included holiday-themed tinsel.

Students competed as individuals or in small groups. Other projects featured companies including the NFL Shop, Lego, Best Buy, Kroger, Starbucks and Sephora.