Pair Win National Marketing Challenge

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High School East students and DECA members Ryan Micozzi and Jainee Gabrielsen were named the winners of the Herff Jones Marketing Results Challenge. The pair competed against two other national finalists at the Herff Jones’ International Sales Conference in Palm Desert, California, from Jan. 10-12.

As the overall winning team, Micozzi and Gabrielsen will be awarded a travel prize by Herff Jones to help cover their expenses to DECA’s 2016 International Career Development Conference in Nashville, Tennessee, in April, where they will be recognized.

Participants in the Herff Jones Marketing Results Challenge assisted Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. DECA members analyzed yearbook-buying patterns and attitudes at their own schools then created and implemented marketing campaigns to increase yearbook awareness and sales on campus.
For the first round of competitions, they created a 10-minute video explaining their market research, findings and sales. They competed in the finals by delivering a 30-minute presentation along with 15 minutes of questions from 25 corporate Herff Jones executives, who acted as judges.