Students Simulate ‘TRU’ Business Experience

Students Simulate ‘TRU’ Business Experience photo
High School West’s virtual enterprise class, TRUBLU Technologies, has evolved to be the one of the top 40 virtual enterprises for 2018. Created in 2016, TRUBLU Technologies sells a variety of practical Bluetooth, app-based products that meet the needs of the tech community. Teacher Phil Como leads the students as they journey into creating a fictitious company from top to bottom.

Last month, TRUBLU Technologies took their business on the road and competed in the Long Island virtual reality tradeshow at LIU Post. More than 100 virtual companies from Long Island participated with trade booths that sold their products to customers and other virtual enterprise students.  

TRUBLU Technologies chief officers presented their 30-page business plan presentation to a panel of judges. TRUBLU Technologies received the gold award for its e-commerce website and the silver award for its sales/marketing campaign. 

Students have the opportunity to earn six college credits through SUNY Farmingdale during this simulated business experience. Students are interviewed and hired into their respective executive positions by members of the Smithtown IAB. TRUBLU CEO Juliana Buonaiuto said the class has taught her how to manage all the different departments as well as the people within the organization. “This class is helping me to prepare for the real world,” she said. “It gives us a realistic look at how to run a businesses without any of the risks.”