Enterprising Students Sharpen Skills

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Virtual Enterprise students competed in the Virtual Enterprises International Trade Show in New York City on April 19. The show allows Virtual Enterprise students from around the world to exhibit a wide range of products and tout their marketing campaigns. This year, 165 businesses competed to log sales of highly desired goods and services to increase their bottom line and sustain their virtual employees’ lifestyles.

High School East’s business, ProTeen, participated in the virtual simulation of conducting real business transactions in sales and purchases along with all tasks involved in creating a merchandising display and promotional material for their virtual business. Students networked with business leaders, college representatives and fellow students from all around the world.

 BluTunes Entertainment, High School West’s team, sold their Bluetooth/solar rechargeable audio products to more than 1,000 spectators at the trade show. Their professional trade booth, which included speakers, lights and a Wii Dance Competition, drew plenty of attention from crowds. The students have been designing and planning their trade booth for more than two months. Their promotional plan included special discounts for Wii Dance winners, product bundle discounts, free BluTunes customized frisbee giveaways for high-end purchases and free Instagram photos for select purchases.