East Students Named National DECA Finalists

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High School East students and DECA members Ryan Micozzi and Janiee Gabrielsen were one of the three teams selected as national finalists for the Herff Jones Marketing Results Challenge. This is the first time a team from New York State was named as a finalist.

The students were tasked with creating and implementing a marketing campaign that would increase yearbook sales. For the first round of competitions, they created a 10-minute video explaining their market research, findings and sales. As finalists, Micozzi and Gabrielsen will be traveling to Palm Desert,
California, in January to attend Herff Jones’ International Sales Conference.

They will compete against the other two national finalists by delivering a 30-minute presentation along with 15 minutes of questions from 25 corporate Herff Jones executives, who will act as judges.